News needs to evolve. Right now, we are not frustrated with news websites, but with the way they try to make money, and put obstacles in the way of users gettin

News needs to evolve. Right now, we are not frustrated with news websites, but with the way they try to make money, and put obstacles in the way of users getting what they want - news. Infact, for the most users, they are so used to website that they wont even look at the part which displays ads. And there is no point showing ads to the regular readers - unless the ad inventory buyers are unlimited - as the same ad loses relevance over time. Right now, the focus of the news sites is to get as many users as possible (not just views) without focusing on the core users. My feeling is that it wont be a tweak in the business model but more in the way news is offered. One often talked about ideal case is that ads become so relevant that they are not intrusive, but that is yet to take scale, and is costly even for the ones who try to do it. There are good websites which get enough money to live on donation and do produce the content worthy of it. Then there are different ways of consuming news which have worked. Like Inshorts - news in 60 words, mostly a jist without clickbait - which works really well in India, and can survive on ad model around relevant content. Last thing I feel is bringing an offline model online, which for some reason these websites did away with. Newspapers mostly worked because everyone had an opinion after reading the news. News sites dont like community and moderation and prefer to have them on social media, but that is where the opportunity lies. Make room for discussion, get users engaged, let the author explain his point, and then you dont have to show too many ads on the user's first visit. Maybe this is an extension of twitter, or maybe it gets dirty (hence moderation), I think it will work given how it works now on reddit and even whatsapp groups.