I think that's the point of the article - the moment you try to "tweak" a clone/"codeless"/"softwareless" tool with customizations, you end up writing code, hir

I think that's the point of the article - the moment you try to "tweak" a clone/"codeless"/"softwareless" tool with customizations, you end up writing code, hiring developers, and eventually scrapping and rewriting the said clone.