4 ms·

I work with a number of magazine publishers who have very strong newsletter subscriber bases (city and regional magazines especially). Staff at magazines take a

I work with a number of magazine publishers who have very strong newsletter subscriber bases (city and regional magazines especially). Staff at magazines take a lot of pride in layout, content, imagery, and attention to detail. Saying that only advertisers care is untrue.

deleted 7y ago
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theamk 7y ago
Sounds like email might not be the best medium for them. Every email client sanitizes email a bit differently, and images are often omitted, so I cannot imaging how anything but the most basic layouts can work.
- DanHulton 7y ago
  Maybe you're underestimating the popularity of newsletters? People like getting useful stuff in their inbox, and RSS really isn't a thing for non-technical users. Getting regular "deliveries" of a newsletter/magazine is ideal for a lot of users, even if it makes life hard for those "delivering". As far as layouts, you can actually do a whole lot these days, depending on how far back you're willing to go, in terms of compatibility. There are a variety of tools designed to help you build a widely-compatible layout, and then confirm that it looks correct in your target email clients. And it's largely a "do once, then re-use" task, which is great.
akerro 7y ago
>Staff at magazines take a lot of pride in layout, content, imagery, and attention to detail. Their attention to details is wasted on some people, my thunderbird and roundcubemail never shows remote images and styles, and none of my family members ever complained on that.
dual_basis 7y ago
Most print magazines are 90% ads. As for the "local newsletter" style, at least where I live these have all been bought out by larger media groups. To say the content is anemic would be generous, but I can't "unsubscribe" from the physical copies because they are delivered to every mailbox in the area, therefore I cannot voice my opposition to this wasteful media. I'm sure they list me under their distribution numbers of "satisfied readers" of their publication. With online publications it is obviously different, but I wonder to what extent people are actually engaging with the content of these newsletters. What percent simply get auto filtered into the spam or trash, because the native unsubscribe link was too hard to find?

deleted 7y ago

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theamk 7y ago

Sounds like email might not be the best medium for them. Every email client sanitizes email a bit differently, and images are often omitted, so I cannot imaging how anything but the most basic layouts can work.

DanHulton 7y ago
Maybe you're underestimating the popularity of newsletters? People like getting useful stuff in their inbox, and RSS really isn't a thing for non-technical users. Getting regular "deliveries" of a newsletter/magazine is ideal for a lot of users, even if it makes life hard for those "delivering". As far as layouts, you can actually do a whole lot these days, depending on how far back you're willing to go, in terms of compatibility. There are a variety of tools designed to help you build a widely-compatible layout, and then confirm that it looks correct in your target email clients. And it's largely a "do once, then re-use" task, which is great.

akerro 7y ago

>Staff at magazines take a lot of pride in layout, content, imagery, and attention to detail. Their attention to details is wasted on some people, my thunderbird and roundcubemail never shows remote images and styles, and none of my family members ever complained on that.

dual_basis 7y ago

Most print magazines are 90% ads. As for the "local newsletter" style, at least where I live these have all been bought out by larger media groups. To say the content is anemic would be generous, but I can't "unsubscribe" from the physical copies because they are delivered to every mailbox in the area, therefore I cannot voice my opposition to this wasteful media. I'm sure they list me under their distribution numbers of "satisfied readers" of their publication. With online publications it is obviously different, but I wonder to what extent people are actually engaging with the content of these newsletters. What percent simply get auto filtered into the spam or trash, because the native unsubscribe link was too hard to find?