Have you read the article? The franchise pushes the store owner to make it work anyway, and since the employee's salary would eat his profit, he cannibalizes hi

Have you read the article? The franchise pushes the store owner to make it work anyway, and since the employee's salary would eat his profit, he cannibalizes his free time and sleep instead. The franchise contract is probably structured in a way that the franchise company profits even from stores that are themselves barely profitable.