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I think the good ideas that make the product compelling and innovative are hidden too far away from the elevator pitch. Measuring engagement after the page has
by Theodores 7y ago
I think the good ideas that make the product compelling and innovative are hidden too far away from the elevator pitch. Measuring engagement after the page has loaded rather than before is an extremely good one.
This you can do with other solutions but most people don't bother, even if they are SEO experts.
I think some fettling is needed to reach decision makers with a pitch that they can understand assuming goldfish attention spans, then you could be on to a winner.
- datenhorst 7y agoI actually like that their approach isn't like your typical SaaS website's where there's only buzzwordy elevator pitches and it's impossible to find out what the product is actually about. Here I take 5 mins, read through "The problem" and "The solution" pages and feel treated like an adult.
- abraae 7y agoI like it too and this site is beautifully created to that effect. I find it inspiring for our site. I only wonder if perhaps it's an approach that speaks more to techies.
- tipiirai 7y agoI feel particularly good about this response. This has been our exact goal on describing the product. So thank you, "datenhorst".
- tipiirai 7y agoI agree. Hopefully we find the right message to the right audience. We just launched and we are aware that some trial and error is needed.