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Hey everyone. We built this thing over the past few years after realizing that we could not really understand from traditional analytics how our visitors truly

Hey everyone. We built this thing over the past few years after realizing that we could not really understand from traditional analytics how our visitors truly behave and convert. We wanted to measure the AIDA funnel (awareness -> interest -> desire -> action) that all the marketing books and growth essayist talk about, but not truly applied to analytics. We have implemented this together with a couple of customers and it is now ready for the public eye. Happy to hear your professional feedback. Thanks!

J32S 7y ago
Awesome work you guys been doing past few years! I hit the trial button already!
C4stor 7y ago
I would have put a volument solution dashboard applied to the volument website itself somewhere prominent to demo how it works, plus if it's real time enough it would be ultra cool to see change while I browse the website (for example if it floats somewhere ? I'm really bad at UI ^^). On the current state, I left the website after a short reading session (~3 minutes) and I'm really unsure what is it you're selling exactly !
- tipiirai 7y ago
  In short: we're selling analytics that is specifically designed for conversion optimization. Right now you are forced to use a bunch of different tools to get some vague idea whether your website updates were genuinely good or bad. We see the temptation for real-time analytics and could possibly that for marketing or entertainment purposes. However, the real value in Volument comes from the data that is aggregated from the longer term visitor behavior. How many returned after the first visit? How many re-returned? Which market segments are engaging the most? Who brought the most traction? Believe it or not, the current analytical tools fail to give answers to these basic questions. This is because their internal data model is not designed to answer these questions. We have tried our best to explain the product in these "Problem" and "Solution" articles: https://volument.com/learn/problems-in-standard-analytics https://volument.com/learn/problems-in-standard-analytics https://volument.com/learn/how-volument-works https://volument.com/learn/how-volument-works
  - me_bx 7y ago
    Feedback about the online demo, after a very quick visit: * The UI is a bit confusing, in the sense that it is not directly clear whether the displayed panels are preview of the tool, or documentation about the feature being previewed. * Then, the charts and tables featured in the demo didn't look easy to understand/interpret, neither actionable. The impression I got was that the promised solutions to well described problems are not yet there in the tool. Positive points: * nice UI * fast and responsive site * the problem you are describing and focusing on are definitely important pain points for business websites, and it is worth investing time to provide solutions to these Keep up :)
    - tipiirai 7y ago
      Thanks! Makes sense.
  - C4stor 7y ago
    I read both pages, and I think they do a very good job of explaining the problem part. I don't think they do as good a job of explaining what exactly is the value Volument brings. As an other commenter pointed, it's not clear whether the images in https://volument.com/learn/how-volument-works https://volument.com/learn/how-volument-works are actual screenshots of the product running or just there to clarify the points, and if they are not screens of the product I'm left with no screen of what exactly will be the product. To me, it does feel a bit like when you're interviewing someone for a position, and they're not able to really separate their own contribution from what their team achieved. Just my 2 cents though, I wish you the best :-)
    - volument 7y ago
      We tried our best to explain the value of Volument on the features page: https://volument.com/features/ https://volument.com/features/ The solution page just explains the technical details. We mostly use abstract images when explaining things. The demo works like the product works. Thank you for the feedback! Definitely valuable and something to take insights from.
eries 7y ago
Seems like a smart approach. We need better analytics tools. Well done

J32S 7y ago

Awesome work you guys been doing past few years! I hit the trial button already!

C4stor 7y ago

I would have put a volument solution dashboard applied to the volument website itself somewhere prominent to demo how it works, plus if it's real time enough it would be ultra cool to see change while I browse the website (for example if it floats somewhere ? I'm really bad at UI ^^). On the current state, I left the website after a short reading session (~3 minutes) and I'm really unsure what is it you're selling exactly !

tipiirai 7y ago
In short: we're selling analytics that is specifically designed for conversion optimization. Right now you are forced to use a bunch of different tools to get some vague idea whether your website updates were genuinely good or bad. We see the temptation for real-time analytics and could possibly that for marketing or entertainment purposes. However, the real value in Volument comes from the data that is aggregated from the longer term visitor behavior. How many returned after the first visit? How many re-returned? Which market segments are engaging the most? Who brought the most traction? Believe it or not, the current analytical tools fail to give answers to these basic questions. This is because their internal data model is not designed to answer these questions. We have tried our best to explain the product in these "Problem" and "Solution" articles: https://volument.com/learn/problems-in-standard-analytics https://volument.com/learn/problems-in-standard-analytics https://volument.com/learn/how-volument-works https://volument.com/learn/how-volument-works
- me_bx 7y ago
  Feedback about the online demo, after a very quick visit: * The UI is a bit confusing, in the sense that it is not directly clear whether the displayed panels are preview of the tool, or documentation about the feature being previewed. * Then, the charts and tables featured in the demo didn't look easy to understand/interpret, neither actionable. The impression I got was that the promised solutions to well described problems are not yet there in the tool. Positive points: * nice UI * fast and responsive site * the problem you are describing and focusing on are definitely important pain points for business websites, and it is worth investing time to provide solutions to these Keep up :)
  - tipiirai 7y ago
    Thanks! Makes sense.
- C4stor 7y ago
  I read both pages, and I think they do a very good job of explaining the problem part. I don't think they do as good a job of explaining what exactly is the value Volument brings. As an other commenter pointed, it's not clear whether the images in https://volument.com/learn/how-volument-works https://volument.com/learn/how-volument-works are actual screenshots of the product running or just there to clarify the points, and if they are not screens of the product I'm left with no screen of what exactly will be the product. To me, it does feel a bit like when you're interviewing someone for a position, and they're not able to really separate their own contribution from what their team achieved. Just my 2 cents though, I wish you the best :-)
  - volument 7y ago
    We tried our best to explain the value of Volument on the features page: https://volument.com/features/ https://volument.com/features/ The solution page just explains the technical details. We mostly use abstract images when explaining things. The demo works like the product works. Thank you for the feedback! Definitely valuable and something to take insights from.

eries 7y ago

Seems like a smart approach. We need better analytics tools. Well done