There’s a difference between a campaign with bad quality scores or bad conversion rates with a campaign that basically fails to attract any humans at all while

There’s a difference between a campaign with bad quality scores or bad conversion rates with a campaign that basically fails to attract any humans at all while still spending a great deal of money. The former requires a huge amount of knowledge and talent which is highly valuable. The latter should be able to be taken for granted, but in actuality is the most important thing to guard against.