I feel like the data might not be a slam dunk for your case at all. Bernays started his "Torches of Freedom" PR campaign in 1929. The rate of women smoking actu

I feel like the data might not be a slam dunk for your case at all. Bernays started his "Torches of Freedom" PR campaign in 1929. The rate of women smoking actually dropped dramatically soon after thanks to the Great Depression. Once the Depression was over, the trend line does not appear to be unaffected, though the reasons it trended as it did aren't simple to attribute. Cigarette companies were already advertising to women before Bernays' PR campaign, but they increased their advertising afterwards as a response to it. https://www.cdc.gov/mmwr/preview/mmwrhtml/mm4843a2.htm#fig1 https://www.cdc.gov/mmwr/preview/mmwrhtml/mm4843a2.htm#fig1