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The first two ads seem pretty Type 1 to me: they mostly consist of text straightforwardly describing what the product supposedly does, except for a smallish ima
by comex 7y ago
The first two ads seem pretty Type 1 to me: they mostly consist of text straightforwardly describing what the product supposedly does, except for a smallish image in the first one. The descriptions are incorrect (cigarettes are not safe, and whatever was in those pills was certainly not as efficacious as the ad claims), but that’s basically an orthogonal issue.
On the other hand, your third example is definitely Type 2.
- TheOtherHobbes 7y agoI see Type 1 as essentially honest and realistic, and Type 2 as essentially dishonest and unrealistic - the implication of non-existent benefits and lifestyle enhancements in a misleading way. The presence of pretty women is a popular way to dramatise the "benefits", but it's not obligatory.
- projektfu 7y agoI’m put off by the image of a pretty young lady who reeks of carbolic (phenol).