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Thanks. I haven't read that book, but I think it is fair to say that the advertisement business has changed a lot between 1986 (when that book was published), a
by FabHK 7y ago
Thanks. I haven't read that book, but I think it is fair to say that the advertisement business has changed a lot between 1986 (when that book was published), and now.
EDIT to add: The blurb says that the author "finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact." (my emphasis).
- cm2012 7y agoIt is indeed a wonderfully nuanced, in depth book.