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I'm on mobile, but https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.amazon.com/Advertising-Uneasy-Persuasion-Dubious-American/dp/0465000800&ved=
by cm2012 7y ago
I'm on mobile, but https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.amazon.com/Advertising-Uneasy-Persuasion-Dubious-American/dp/0465000800&ved=2ahUKEwjS9sOGlr_iAhUKm1kKHVVxBewQFjAAegQIBRAC&usg=AOvVaw0KfSud7yAwUmzwvRqc9Jye https://www.google.com/url?sa=t&source=web&rct=j&url=https:/... is a great place to start. It summarizes hundreds of academic sources and includes them in the footnote. Certainly better research than the main study we're discussing, for reasons I've commented on elsewhere in this thread.
- FabHK 7y agoThanks. I haven't read that book, but I think it is fair to say that the advertisement business has changed a lot between 1986 (when that book was published), and now. EDIT to add: The blurb says that the author "finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact." (my emphasis).
- cm2012 7y agoIt is indeed a wonderfully nuanced, in depth book.