3 ms·

Humans enjoy things more based on their subjective interpretation of it. Advertising makes you enjoy things more.

• jandrese 7y ago
  That's a bold claim. Can you elaborate on it some more? I'm not sure how the advertising is helping our interpretation in this case.
  • rfrey 7y ago
    Nobody would enjoy having a diamond without advertising. Maybe a child, to put with her collection of other rocks and shiny things. While I agree with your parent that advertising can help people enjoy things more, I don't agree with the implication there's a positive side to ads. Everything I can think of that people enjoy more because of advertising, they'd probably be happier not enjoying. Also: advertising can make you enjoy things less (usually things you already have). Maybe things you'd be happier if you enjoyed more.
  • conanbatt 7y ago
    It's a fairly established finding of social science that associations change your appreciation. By pre-configuring your initial reaction or associating it with something positive you feel actually better about it. There are plenty of documented examples of this: Patients being told that they are switched from a brand drug to a generic one report worse results, or the mere increase in the price tag of a drug increases placebo effects. Its a completely different experience to drink a coke from an official can, than to drink it from a silver-slated can and being told "it is cola". And lets not even get into politics! Basically the game of changing how people react to moral issues. The person that believes ads and marketing have no effect on what they like simply doesn't understand himself.
• JohnFen 7y ago
  I am not willing to let others tell me what to think and feel. Particularly not advertisers, who don't have my best interest at heart.