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At its best, advertising is a form of search technology. If I have a need A and there’s a company out there providing exactly A, it’s awesome if I find out abou
by lovecg 7y ago
At its best, advertising is a form of search technology. If I have a need A and there’s a company out there providing exactly A, it’s awesome if I find out about it - both sides benefit from the transaction. To me this sort of advertising seems ethical and useful. Unfortunately there’s of course the other kind, based on deception, psychological tricks, and appeal to emotion.
- frenchy 7y ago> At its best, advertising is a form of search technology That's not advertising. That's curation. Mixing these up is like mixing up astronomy and astrology.
- dTal 7y agoAdvertising is not a good system for that. If there are multiple companies providing A (the usual situation), advertising will not help you choose well. If you think you need A but in fact A is quite harmful and you're best off avoiding it in favor of B, but there's no money in B, advertising will actively attempt to mislead you. There is no magical ethical kind of advertising based on informing the customer. All advertising is 100% biased towards the decision of purchasing the product. That's what makes it advertising.