Google's mission statement is to "organize the world’s information". This is another milestone in realizing the full scope of that vision. Long term I really

Google's mission statement is to "organize the world’s information". This is another milestone in realizing the full scope of that vision. Long term I really wonder what, if any, search arbitrage businesses are going to exist. Companies like Yelp, TripAdvisor, Mahalo, lead generators (eg mortgage), etc are going to have a rough time of it a few years down the road. Ref: http://www.google.com/corporate/ http://www.google.com/corporate/ http://bits.blogs.nytimes.com/2009/08/26/is-google-entering-the-mortgage-quote-business/ http://bits.blogs.nytimes.com/2009/08/26/is-google-entering-...