Unfortunately, reason isn't at play here. It would take just a fraction of customers for the restaurant chains, supplied by Impossible Foods, to express fear of

Unfortunately, reason isn't at play here. It would take just a fraction of customers for the restaurant chains, supplied by Impossible Foods, to express fear of the burger's contents to cause chains to drop them. Large corporations are notoriously risk-averse. Even if people in the companies believe it's complete nonsense they aren't going to gainsay customers' fears. Impossible Foods isn't in a financial position to have the restaurant chains pull out. So they're trying to "take control of the narrative". It was an absolutely fantastic response. They kept it factual, with a bit of sarcasm, and turned the light on the "mom's group". Kudos to whomever thought up the strategy and wrote the response.