Isn't A/B testing a micro-step of validating your hypothesis? You test your hypothesis and you get certain results. Then you use A/B testing to fine tune your h

Isn't A/B testing a micro-step of validating your hypothesis? You test your hypothesis and you get certain results. Then you use A/B testing to fine tune your hypothesis and test it even further. Keep tweaking them until you get your desired results. Isn't that how is supposed to work?