This is a big move, it transitions Amazon from a more traditional retailer, to something more akin to a dropshipper. I'm reminded of Wayfairs Castlegate busine

This is a big move, it transitions Amazon from a more traditional retailer, to something more akin to a dropshipper. I'm reminded of Wayfairs Castlegate business. The manufacturer now takes on the responsibility of forecasting, they assume the risk of holding inventory, but Amazon still controls the customer impact things like boxing and shipping.... and they get to do it at the manufacturers cost. It's quite brilliant actually.