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You should know that Whatsapp advertising has been a thing for quite a while. It's an option you tick in the FB ads dashboard.

• jobigoud 7y ago
  Many people use WhatsApp but aren't on Facebook. I've never seen ads so far.
  • jsonne 7y ago
    Companies pay to initiate conversations with them. I assure you these ads exist and are purchased in the same place as any other FB ads using the same targeting FB has for any other ad placement.