Solid basic template and core items to focus on. I've also found a lot of value from the free resources and webinar replays on optimization at http://www.market

Solid basic template and core items to focus on. I've also found a lot of value from the free resources and webinar replays on optimization at http://www.marketingexperiments.com/ http://www.marketingexperiments.com/. Lot's of case-studies and examples with specific conversion change percentages.