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See the technique Apple uses to gather aggregate data about their customers: https://en.wikipedia.org/wiki/Differential_privacy https://en.wikipedia.org/wiki/Di
by ec109685 7y ago
See the technique Apple uses to gather aggregate data about their customers: https://en.wikipedia.org/wiki/Differential_privacy https://en.wikipedia.org/wiki/Differential_privacy
If this technique became widespread, advertisers could compare users A,B C, and … Z to filter out the “random clicks” (since they would all just as equally click these advertisements). This will leave A’s extra clicks still in the data sets letting the advertiser build a profile for A.
- kabacha 7y ago> to filter out the “random clicks” (since they would all just as equally click these advertisements). I mean sure it _might_ work against something very basic but adnauseam is a bit more advanced than that. I also avoid trusting any marketing lingo as technological solution. The fact is it would be very hard to catch this, even the most basic implementation. Not only that but it's absolutely not worth doing it as huge huge minority of profiles are compromised, we're talking 0.01% of all profiles here.