4 ms·

I understand what a franchise is. McDonald's regularly changes its menu, removing items that do not perform. McDonald's franchise owners can run menu items in a

I understand what a franchise is. McDonald's regularly changes its menu, removing items that do not perform. McDonald's franchise owners can run menu items in areas that make sense for them. Hours for McDonald's are set based on demand and largely up to the franchise owner. There are many examples of franchises allowing flexibility within the brand while still adhering to the brand ideals. It sounds like 7-11 corporate for JP is uncompromising to a fault and unwilling to meet owners halfway.

aidenn0 7y ago
Talk to any McD's franchisee about all-day breakfast if you want a comparably "unpopular with franchisees" brand requirement.
- TulliusCicero 7y ago
  I like the all day breakfast because it can be nice if I stayed up really late the night before and I'm getting "breakfast" at noon. I don't see the point of it past, like, 1 or 2 though.
  - asdff 7y ago
    The 24h mcd by me stops serving dinner at 2am, right when the drunks flood the lines and there are two people working the entire store. Possible reason right there.
jkirsteins 7y ago
Different franchises have different brand promises. McDonald’s can maybe change its menu, and close at odd hours. They can’t, however, have their Big Macs taste different in Paris, London, or Riga. Nor can they remove the Big Mac from the menu outright, and serve only vegetarian spring rolls. That’s their brand promise, and they will not compromise on this. If 7/11 has “we’re always open” as their brand promise, they will not compromise on it, even though they might be willing to meet owners halfway on other issues. It’s not a great situation, especially for the poor guy pulling near-useless all-nighters. It seems understandable, though, why it’s happening.
hudibras 7y ago
>It sounds like 7-11 corporate for JP is uncompromising to a fault and unwilling to meet owners halfway. The "meeting owners halfway" part is called a contract. Presumably, staying open 24 hours is part of that contract.

aidenn0 7y ago

Talk to any McD's franchisee about all-day breakfast if you want a comparably "unpopular with franchisees" brand requirement.

TulliusCicero 7y ago
I like the all day breakfast because it can be nice if I stayed up really late the night before and I'm getting "breakfast" at noon. I don't see the point of it past, like, 1 or 2 though.
- asdff 7y ago
  The 24h mcd by me stops serving dinner at 2am, right when the drunks flood the lines and there are two people working the entire store. Possible reason right there.

jkirsteins 7y ago

Different franchises have different brand promises. McDonald’s can maybe change its menu, and close at odd hours. They can’t, however, have their Big Macs taste different in Paris, London, or Riga. Nor can they remove the Big Mac from the menu outright, and serve only vegetarian spring rolls. That’s their brand promise, and they will not compromise on this. If 7/11 has “we’re always open” as their brand promise, they will not compromise on it, even though they might be willing to meet owners halfway on other issues. It’s not a great situation, especially for the poor guy pulling near-useless all-nighters. It seems understandable, though, why it’s happening.

hudibras 7y ago

>It sounds like 7-11 corporate for JP is uncompromising to a fault and unwilling to meet owners halfway. The "meeting owners halfway" part is called a contract. Presumably, staying open 24 hours is part of that contract.