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Maybe if the security badge hadn't been so gigantic and cartoonish, the results would have been different. The conclusion that 'every site is unique and best pr
by noibl 16y ago
Maybe if the security badge hadn't been so gigantic and cartoonish, the results would have been different. The conclusion that 'every site is unique and best practices shouldn't be adopted without doing any testing', while intuitively sensible, seems to be a premature reading of the data.
- aresant 16y agoYou are spot on. Check this post out - Trust logos almost always provide a lift when used in the proper context / placement -> http://conversionvoodoo.com/blog/2010/07/proper-placement-of-trust-logos-can-make-a-huge-difference-in-conversion-rate/ http://conversionvoodoo.com/blog/2010/07/proper-placement-of...