Just to be clear, my point was more about the shopping experience and organization of it rather than the devices themselves, and the difference between "Here's

Just to be clear, my point was more about the shopping experience and organization of it rather than the devices themselves, and the difference between "Here's one good polished device for X that we stand behind, and there's a few other variants and options on the next page if you want" versus "Here's a hundred choices ... some of them might be real stinkers, and it's your own fault if you pick one of those, so it would be unfair to blame us for that ... We're not going to recommend any specific one because that would be showing favoritism". I think it's possible to offer a lot of choices while still being like the first category. A site could emphasize how the other products differ from the recommended flagship model, instead of leaving you to try to figure out how exactly all the products differ.