Pricing like this is not designed so that people actually pay for it. Instead it creates 'value' which is given away with some other product. For example: Free

Pricing like this is not designed so that people actually pay for it. Instead it creates 'value' which is given away with some other product. For example: Free 5G for all business customers, all customers on an $80 plan or above, etc. It also helps smooth demand - I don't think Telstra have invested a lot in 5G.