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Apparently Formstack haven't seen this gem entitled "Surprise, surprise! Having no secure icon on a page increased conversions by 400%" http://zachinglis.me/3cp
by zachinglis 16y ago
Apparently Formstack haven't seen this gem entitled "Surprise, surprise! Having no secure icon on a page increased conversions by 400%" http://zachinglis.me/3cpN http://zachinglis.me/3cpN
- noibl 16y agoMaybe if the security badge hadn't been so gigantic and cartoonish, the results would have been different. The conclusion that 'every site is unique and best practices shouldn't be adopted without doing any testing', while intuitively sensible, seems to be a premature reading of the data.
- aresant 16y agoYou are spot on. Check this post out - Trust logos almost always provide a lift when used in the proper context / placement -> http://conversionvoodoo.com/blog/2010/07/proper-placement-of-trust-logos-can-make-a-huge-difference-in-conversion-rate/ http://conversionvoodoo.com/blog/2010/07/proper-placement-of...