> 'Apple's installed base is 1.4 billion devices. 1.4 billion of any consumer product isn't "luxury".' it's reasonable to argue that apple isn't a luxury brand

> 'Apple's installed base is 1.4 billion devices. 1.4 billion of any consumer product isn't "luxury".' it's reasonable to argue that apple isn't a luxury brand ("upmarket" maybe), but citing global sales here isn't very compelling. for instance, 1 device per person would be less than 20% of the world's population, and probably heavily skewed to the richest 20%, so it's hard to accept that on its face. global median income is on the order of $1,000/year, so most people around the world consider apple a luxury brand, out of reach of the common person. i'd suggest refining your argument, rather than essentially resting on your perception of "everyone's intuitive understanding".