Interestingly, institutions such as Simmons (highlighted in this article) are partnering with online education platform vendors such as 2u to bring their campus

Interestingly, institutions such as Simmons (highlighted in this article) are partnering with online education platform vendors such as 2u to bring their campus online. Using 2u as an example, the schools offload all of the marketing for candidates, managing the online platform, and more to 2u in exchange for a revenue share for tuition for online students. Schools are in turn responsible for the course content including the professors, and for their admissions department to accept or deny applications provided by 2u. The net impact for the school can be incremental revenues by addressing students that weren't accessible previously, and that these incremental revenues come with a high margin for the school, which can help fund other areas of the school. Fascinating business model in my view.