Ultimately your fondness for cheese sandwiches ends up in an aggregated dossier of all information about you. The type of bread you like. Your SSN. Your income.

Ultimately your fondness for cheese sandwiches ends up in an aggregated dossier of all information about you. The type of bread you like. Your SSN. Your income. If you don't think that's a big deal then you need to get to a point that it IS a big deal for you.