It shouldn't be. At this point you need a really good reason to assume a company isn't storing any information it can collect, whether they are monetizing it no

It shouldn't be. At this point you need a really good reason to assume a company isn't storing any information it can collect, whether they are monetizing it now or not. It's been proven the information has value. Unless there's some regulation or contract preventing them from doing so, they're going to collect it in the vast majority of cases. Whether they already made money on a service getting the information is irrelevant.