I understand it seems witty article to link to, but it's not giving the Heroku guys much credit. It seems that they ran into some fundamentally difficult proble

I understand it seems witty article to link to, but it's not giving the Heroku guys much credit. It seems that they ran into some fundamentally difficult problems while trying to implement a pleasant logging system - I'm inclined to give them the benefit of the doubt for a number of reasons, but I know that anyone can fall into NIH trap. What, then, would you propose as a solution, given the nature of Heroku's architecture and customer base?