No it isn’t a fad. Data collection by every man and his dog is really happening. The need for people that can use the data in order to improve business outcomes

No it isn’t a fad. Data collection by every man and his dog is really happening. The need for people that can use the data in order to improve business outcomes is the consequence of it. Data collection will become more prominent IMO because: 1. Data driven business preference, competitive advantage and FOMO. Already dominates sales and marketing. Starting to dominate in product and dev. Already dominates production. 2. IoT, and more data marketplaces resulting from it. 3. Extensions of the global SaaS value chains (usually connected by data). Hence data science will thrive in the future.