...well, destroy is too harsh a world, but the "uniformization" process of global brands has not really created any authentic "strong culture". Also in trying t

...well, destroy is too harsh a world, but the "uniformization" process of global brands has not really created any authentic "strong culture". Also in trying too be maybe too politically correct and not to offend anyone, any "globally marketed" idea always ended up washed up. You need to CREATE ideas/stuff etc., and be occasionally violent/offensive with them (just be sure to offend everyone), otherwise unifomization and standardization will just destroy whatever is there to start with by diluting it out of existence. The "globalism destroys culture" is a fav meme of the "other side" now, but it's not without base! If you pour water into wine, or if you mix all wines in equal proportions, you basically "destroy" wine. What you want is an authentically new kind of wine! And you can only build this on some neutral / owned-by-nobody foundation, otherwise everyone will want "wine 2.0" to be their style of wine, and you'll end up with some "designed by democratic committee" crap, instead of something designed by individual creative geniuses competing among themselves and building on top of this new neutral foundation.