I don't understand the value proposition of this from a marketing point of view. > sim cards paid for by selling your data to advertisers Are advertisers serio

I don't understand the value proposition of this from a marketing point of view. > sim cards paid for by selling your data to advertisers Are advertisers seriously going to pay for the subscription of the SIM card of "the shiny new"™ IoT fridge or is this a hope of the telcos? Because if anybody expects me to pay for the connection of the abovementioned fridge, I'm out and I'm missing something.