There is a little bit of a problem with that. I used to work at a company that did review aggregation and analytics. Car dealerships were among our most import

There is a little bit of a problem with that. I used to work at a company that did review aggregation and analytics. Car dealerships were among our most important customers. One dealership decided that they would set up a kiosk and ask customers to write reviews on the spot. A lot of them did. These reviews all came from the same IP address because they were written at the dealership's kiosk, and a few review sites decided they were all fake and deleted them. It was difficult explaining to those customers that their reviews looked fake, even though they were not. At the same time, there were probably some other dealerships where the salespeople were writing reviews and pretending to be customers.