Scrum wins out at companies that did not exist in the waterfall era, staffed by developers and engineering managers who have only ever worked in startups. Simil

Scrum wins out at companies that did not exist in the waterfall era, staffed by developers and engineering managers who have only ever worked in startups. Similarity to existing process may explain a large part of the adoption in places that had existing process, but a lot of Scrum shops didn't.