This makes me curious who would be going "too far" in posting fake reviews. What about the marketplace itself? Some of the Amazon brands have mediocre or lower

This makes me curious who would be going "too far" in posting fake reviews. What about the marketplace itself? Some of the Amazon brands have mediocre or lower scores on fakespot: https://www.fakespot.com/company/goodthreads https://www.fakespot.com/company/goodthreads https://www.fakespot.com/company/happy-belly https://www.fakespot.com/company/happy-belly There are other explanations, but that really surprised me.