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You simply pay based on actual conversions from the ad. Then, click fraud is made pointless.
by megous 7y ago
You simply pay based on actual conversions from the ad. Then, click fraud is made pointless.
- DevKoala 7y agoThat's not how the business model works. You pay for the impressions delivered and the cost of the data used for targeting. If I get no conversions, who pays Slate.com for the million of impressions that nobody clicked on?