Thanks - maybe downvoted because there is little explanation. So just to clarify: Many people have an opinion about the perfect landing page based on some nar

Thanks - maybe downvoted because there is little explanation. So just to clarify: Many people have an opinion about the perfect landing page based on some narrow experience. See http://www.google.com/search?q=perfect+landing+page http://www.google.com/search?q=perfect+landing+page for examples. Absorbing these guidelines provides a good starting point for any landing page optimization campaign, but only a starting point. Claiming you have created a "perfect" landing page is simply wrong. There is no such thing as a perfect landing page. Through rigorous A/B/n & multivariate testing you can identify pages with better conversion rates and discard poor performers. It is also important to note that this optimization is not necessarily transferable to different ad messaging, user segments, products, or conversion goals.