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I don't know why you're being downvoted. This is correct. Landing pages can and should be a/b-tested to the death. If you're gonna a/b-test anything, it's gotta
by swombat 16y ago
I don't know why you're being downvoted. This is correct. Landing pages can and should be a/b-tested to the death. If you're gonna a/b-test anything, it's gotta be your landing page!
- maxklein 16y agoYou know, everyone talks about testing, but I betya almost nobody does it.
- ccollins 16y agoThanks - maybe downvoted because there is little explanation. So just to clarify: Many people have an opinion about the perfect landing page based on some narrow experience. See http://www.google.com/search?q=perfect+landing+page http://www.google.com/search?q=perfect+landing+page for examples. Absorbing these guidelines provides a good starting point for any landing page optimization campaign, but only a starting point. Claiming you have created a "perfect" landing page is simply wrong. There is no such thing as a perfect landing page. Through rigorous A/B/n & multivariate testing you can identify pages with better conversion rates and discard poor performers. It is also important to note that this optimization is not necessarily transferable to different ad messaging, user segments, products, or conversion goals.
- jasonlotito 16y agoProbably because you missed the point. They aren't saying copy/paste this page and you've done it. Rather, they are providing a clear set of guidelines toward reaching your perfect landing page. #10 on their list, in fact, discuss A/B testing. However, that advise alone is useless. Testing whether A or B is better is useless if both A and B don't have a good foundation.