> But sunk cost fallacy is a real thing. The fallacy is a real thing, but that doesn't mean that it is always applicable. Decisions are based on many factors a

> But sunk cost fallacy is a real thing. The fallacy is a real thing, but that doesn't mean that it is always applicable. Decisions are based on many factors and most of the time, "We've invested a lot of money into this" isn't the only one on the table, even if it is the only one they are saying out loud.