As far as I remember, this have been called "micropayments dream"...At the early stage of the internet, publishing houses wanted to make profit from publishing

As far as I remember, this have been called "micropayments dream"...At the early stage of the internet, publishing houses wanted to make profit from publishing content on the web. At first, they were hesitant to put it on for free, but when they realized that not enough people will pay for the access, they put their hope into micropayments. Unfortunately, it never worked too well, and in my opinion the main reason is that Internet culture is based on free sharing of information. I wish this company success, but I wouldn't invest into them myself. I can't pinpoint why exactly, but the very concept seems faulty to me.