One way to achieve both action on an institutional level, and reduce the consumption of meat, would be to capture the 'environmental costs' in the price. This

One way to achieve both action on an institutional level, and reduce the consumption of meat, would be to capture the 'environmental costs' in the price. This could be orchestrated by government intervention, or on a less-effective scale, it could be a market differentiation for certain beef brands to include climate-change mitigation as part of their strategy and charge a premium.