Concur. I got a very 'Upworthy' or 'TED Talk' itch reading this. I don't think it's an agenda to sign up to, but worth a read and reminder from time to time.

Concur. I got a very 'Upworthy' or 'TED Talk' itch reading this. I don't think it's an agenda to sign up to, but worth a read and reminder from time to time. The most problematic issue with these statements is that they miss the underlying reality of what makes up the bulk of the difficult decisions: You want to reduce CO2? Buy an electric car, to start. Wait, almost nobody wants to pay $20K more for their car (!), and would rather just drive a gas engine? Whoops! Nobody wants to pay for double for electricity? We can also reduce C02 substantially with Nuclear. Whoops, to spooky! And the ultimate: I detest Facebook, but it's the only channel that comes even close to giving my businesses the ability to target as I need to. And it's not invasive: just basic demographics! It's surprisingly inefficient to do elsewhere. So as much as I hate Facebook as a product, it's the 'only game in town'. The equilibrium of all of these dilemmas is why we are where we are - there are very few easy hanging fruit that we can just go and fix.