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I think that the Free/$1.99 price trend actually cheapens how much value you think apps provide you with. Does this app have less value to you than a Starbucks
by szhu 7y ago
I think that the Free/$1.99 price trend actually cheapens how much value you think apps provide you with.
Does this app have less value to you than a Starbucks? Does it have less value than a bridge toll or a few hours of city street parking?
I think that to many users, this app would be more useful than those examples above. But when people think about the value that apps provide, they tend to compare the app to Facebook and other free apps made by large companies, which have incredible scale and advertising pipelines on their side.
- ubercow13 7y agoI don't buy Starbucks because its value to me is definitely nowhere near the sticker price. Meanwhile my phone is full of a boatload of apps I paid for that turned out not to be useful or good that I regret buying. I think if I average over all apps I have bought since first getting a smartphone, their utility is below what I have paid for them. Most apps are not very good.
- icebraining 7y agoRemember BATNA. I can't get across the river without the bridge, so the opportunity cost is immense. I can replace this app with a few minutes of my time searching for these pictures myself.