One other thing to keep in mind about social psychology: http://www.spsp.org/news-center/blog/stereotype-accuracy-response http://www.spsp.org/news-center/blog

One other thing to keep in mind about social psychology: http://www.spsp.org/news-center/blog/stereotype-accuracy-response http://www.spsp.org/news-center/blog/stereotype-accuracy-res... > Stereotype accuracy is one of the largest and most replicable effects in all of social psychology. Richard et al (2003) found that fewer than 5% of all effects in social psychology exceeded r’s of .50. In contrast, nearly all consensual stereotype accuracy correlations and about half of all personal stereotype accuracy correlations exceed .50. That is, stereotypes are frequently better predictors of human behavior than bona-fide research in social psychology.