This is strange but where I grew up in the hot humid south there was almost a subconscious association between cold AC and modernness, cleanliness, efficiency e

This is strange but where I grew up in the hot humid south there was almost a subconscious association between cold AC and modernness, cleanliness, efficiency etc (traits a business would want to project) and inversely between weak AC and cheapness, backwardness, poverty etc. It actually makes sense in a hospital or supermarket but it was quite a relief to break this association and now 75 feels relaxed.