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The way I see it, the ad industry “survived” just fine when relying only on print ads and other mechanisms that had no concept of automatically-logged impressio
by makecheck 7y ago
The way I see it, the ad industry “survived” just fine when relying only on print ads and other mechanisms that had no concept of automatically-logged impressions. Ad companies do not have an inherent right to abuse tech just because tech exists.
- FussyZeus 7y agoExactly this. If the industry has found there is no way to have solid and accurate tracking while maintaining user privacy, then the answer shouldn’t be the loss of privacy, the answer should be you can’t have that level of tracking.
- rch 7y agoIgnoring the advertisers for a moment, it's obvious that companies have a legitimate interest in knowing what portion of their ad spend is reaching people who eventually become customers. If the tech evolves to the point where that metric is knowable by some means that also respects consumer privacy, then that could be a net win. It helps that Apple doesn't rely on advertisers for the bulk of their revenue, so they can actually pursue this sort of thinking without gutting their business.