That might be so for some languages, but with regard to China specifically (which is the issue here), they say "We can re-name it in China, yeah. With a ton of

That might be so for some languages, but with regard to China specifically (which is the issue here), they say "We can re-name it in China, yeah. With a ton of effort changing all of the artwork we created with the old name." It looks like targeting to me.