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Traditionally, ad click attribution has been done through the use of cookies and so-called “tracking pixels.” No. Clicks are not tracked via cookies bu
by founderling 7y ago
Traditionally, ad click attribution has been
done through the use of cookies and
so-called “tracking pixels.”
No. Clicks are not tracked via cookies but via urls. The search engine in their example would send the user to someshop.com/someproduct?clickid=7e82jv927x748342
They say nothing about how they want to prevent this and other tracking mechanisms. Yet, they propose an overly complex system to send even more data to advertisers.
Also they do not say anything about the ip that their additional ping will send out. I definitely do not want my browser to communicate with an advertiser days later and without my consent.
Also, click tracking is not even a big problem in the first place. Tracking you wherever you go is. Even if you do not click on any ads.
- om2 7y agoWe (WebKit team) know of major ad platforms that use cookies as their preferred mechanism to track clicks, in part so that a tracking pixel can work without requiring the merchant landing and conversion pages to include script. We are also aware of tracking via link decoration (not just for ads) and our first steps at defending against it are described here: https://webkit.org/blog/8828/intelligent-tracking-prevention-2-2/ https://webkit.org/blog/8828/intelligent-tracking-prevention...