Fundamentally Enron became the market maker for energy products. They didn't seem to understand that a market maker's role depends entirely on having the confi

Fundamentally Enron became the market maker for energy products. They didn't seem to understand that a market maker's role depends entirely on having the confidence of the market participants. Enron then started to do more and more outlandish things whereby they eventually lost the confidence of the participants and that's when it imploded almost over night. Tesla isn't really in a similar situation but Google is.